Hi! I'm Heidi, a neuroscience researcher turned marketing enthusiast.

I'm fascinated by the intersection of big data and creative strategy, and enjoy the challenge of influencing consumer behavior in 280 characters. 

​

I currently work at AMC Networks, running the brand and show accounts for

SundanceTV, AMC+, Better Call Saul, Killing Eve, Doctor Who, Dispatches From Elsewhere, Kevin Can F**K Himself, Soulmates, and Orphan Black, among others. 

​

I am also the founder of hidy, a microcontent firm that specialized in content creation for live productions, from local improv to national theater tours.

​

Interested? Look around.

​